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Job Title: Marketing Analyst
This position is responsible for the development and creation of direct marketing campaign populations for customers and prospects. The position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.
Develop campaign populations for targeted marketing campaigns for multiple channels. Develop, understand and document campaign list requirements as defined by Marketing. Coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution. Provide campaign population insights and report on progress in regularly scheduled marketing campaign meetings. Interact and coordinate with Marketing Analytics
Three or more years’ experience in direct marketing, marketing analysis demonstrating strong analytical, quantitative, and logical problem-solving skills. Thorough understanding of direct marketing and campaign management concepts. Excellent SQL and relational database skills. Strong SAS or other data analysis tool skills in a UNIX and Windows environment. Data manipulation, preparation, and presentation skills. Microsoft Office proficiency, particularly Excel and Access. Familiarity with marketing campaign concepts and customer segmentation. Excellent written and verbal communication skills. Track record of on-time delivery of campaign and project deliverables. Serve as contact point to segment marketing and channel marketing. Provide quality assurance reviews for campaign development work. Provide additional marketing insights based on campaign marketing list work
Additional desirable skills
Experience with campaign management tools a plus. Project management tool skills such as Microsoft Project. Experience: Minimum of 3 years’ experience in direct marketing or marketing analysis; a strong analytical, quantitative, and logical problem-solving skill set required. Experience using SAS software and a good understanding of the UNIX environment are required. Additional Knowledge, Skills and Abilities:
Excellent SQL and relational database skills. Outstanding SAS or other statistical and data analysis tool skills. Strong UNIX and Windows environment skills. Data manipulation, preparation, and presentation skills. Microsoft Office proficiency, particularly Excel and Access. Familiarity with marketing campaign concepts and customer segmentation. Experience with campaign management tools preferred. Excellent written and verbal communication skills. Track record of on-time delivery of campaign and project deliverables.
Thorough understanding of direct marketing and campaign management concepts. Project management tool skills such as Microsoft Project. Demonstrate high degree of ethics and strong sense of business judgment: ability to operate within NRG’s STRIVE values.
Bachelor’s degree or higher in a quantitative discipline.
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, performance improvement, technology and digital, and transformation. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, GA, with more than 3,000 consultants worldwide and 60+ offices around the globe. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
North Highland is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, religion, national origin, age, sexual orientation, disability, veteran status, genetic data, or other legally protected status.